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A significant amount of website traffic originates from the major Search Engines like Google or Yahoo. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results.  Listing near the top and grabbing the attention of your target audience is the top priority. There are many components of your website that you should pay close attention to when preparing it for listing in a Search Engine.