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When designing your web page, you must specifically design it to rank high in the Search Engines. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.
If your site doesn't rank in the top 10 or 20 results, when doing a keyword search at the Search Engines, your target audience won't be able to find you.
A significant amount of website traffic originates from the major Search Engines like Google or Yahoo. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. Listing near the top and grabbing the attention of your target audience is the top priority.
There are many components of your website that you should pay close attention to when preparing it for listing in a Search Engine.
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